The core premise of Servant Leadership is putting the needs of your team first. I believe it’s a large part of success for any team is creating an environment that designers can thrive in. Attracting, retaining, and engaging talented people requires intentional effort. The end goal is a highly performant team but getting there is a design project in itself. Identifying designers’ needs is a valuable, “problem discovery” research study in the design project in building your dream team.

My many years (but not that many) of leading teams, managing designers, talking with fellow leaders, and interviewing candidates has distilled…


This article will provide you a concise guide on how we run usability tests for our apps on Apple TV, Playstation, Roku and other devices connected to your TV. There’s a lot of resources out there for testing mobile apps, websites and desktop applications. There aren’t many resources that address the specific challenges of testing the 10-foot experience (or 3 meters for the metric inclined, so named for the distance from TV to user).

Let’s assume you have a basic understanding of usability testing best practices so we can focus on the unique aspects of testing for TV. …


Rules of the road

Hello, my dear friends from across the pond. Thank you for visiting New York. Please allow me to welcome you by providing a few brief pointers on cycling in our good metropolis. Contrary to popular belief, cycling is by far the best way to get around town. But there are some key differences to what you might be used to back home. Let’s roll…

The Basics

In New York cars drive on the right side of the road. In London, they drive on the wrong side. Be extra vigilant of cars on your newly exposed flank.

You might think it’s safer to…

brian mcconnell

UX Designer. Product Builder.

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