The core premise of Servant Leadership is putting the needs of your team first. I believe it’s a large part of success for any team is creating an environment that designers can thrive in. Attracting, retaining, and engaging talented people requires intentional effort. The end goal is a highly performant team but getting there is a design project in itself. Identifying designers’ needs is a valuable, “problem discovery” research study in the design project in building your dream team.

My many years (but not that many) of leading teams, managing designers, talking with fellow leaders, and interviewing candidates has distilled…

brian mcconnell

UX Designer. Product Builder.

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