The vocabulary of product design is full of phrases and terms that we all assume we have a shared definition of. We use terms like management, culture, communication, and leadership in and across design teams, but they don’t always mean what you think they mean. When you dig a little deeper to really understand what people are saying, you find that we’re all speaking a different language. What one person considers culture, another person calls Process. Management can be a taboo word among designers and an aspirational goal at the same time.